The Team

Director
Director
Director
Director

The journey so far and where we’re going to take VFD Pro in the future...

The VFD Pro story begins way back in 2006 when a chance meeting led us to where we are today..

The Accountants Story... Mark & Chris's Story

  • Chris and Mark’s story:  Accountants – CIMA – and a life in the world of corporate finance and management with a real-world business outlook.
  • As FD’s, frustrated trying to manage complex businesses without management information on which to base real-time decisions…
  • Led to Chris creating and leading a 30 strong BI team with a budget of millions to bring the power of management information to the co-op’s financial and…
  • The realisation that the skills and knowledge gained could add huge value to the thousands of SME’s who were flying blind…
  •  Actively delivering cost-effective BI solutions for SME’s…

Meet Chris | Meet Mark

At around the same time... and in a parallel universe...

The Business Advisors Story...Steve & Daniel's Story

  • Steve and Dan:  Business Owners and Managers familiar with the challenges faced by most business owners, that of finding effective strategies to grow…
  • Years spent in Internet Marketing and Business Coaching / Consultancy had resulted in the creation of a process that…
  • Delivered a rock solid process to improve Retention, Cross Sales, Referrals, Conversion, and Lead Generation, needed an effective way to identify businesses in need of help and…
  • A passionate belief that Accountants need to be the ‘go to’ source of business growth advice for business owners.

Meet SteveMeet Dan

VFD Pro and the future...

... for Accountants...

  • The increasing use of technology, artificial intelligence and the impact of Making Tax Digitial is putting increasing pressure on fee income for compliance work...
  • As the only 'trusted advisor' accountants enjoy a unique relationship and they have direct access to their client's financial data...
  • The average accountant's clients need and want more proactive advice and guidance to improve their financial management and business success…
  • The Virtual Finance Director opens the door for accountants and their clients to identify and act on opportunities to improve...

...for Business Advisors...

  • Successful business advisors are few and far between, but their income is capped and for the vast majority, they lack the ability to scale and exit profitably...
  • Partnering with accountants who wish to help clients, but don't have the time or pre-requisite experience is the solution to everyone's problem...
  • The Virtual Finance Director delivers the forensic analysis, reporting, and identification of risks and opportunities making it possible to scale ...
  • Making it easy for Accountants to deliver the practical, real-world advice their Business Owner clients need and want...

...for Business Owners...

  • Owner managers are always in one of three positions:  1) insufficient money, 2) enough money or 3), more money than they need.  Most fall into the first category...
  • Business Owners frequently lack training and they need and want more advice and support that they expect, but don't currently receive from their accountant...
  • A lack of financial reporting leads to poor or ineffective management decisions and reduces financial performance...
  • Would gratefully pay their accountants for practical advice, guidance, and support if it delivers real bottom line results...